From Expert to Ambassador: Could You Help Shape Wales' Future Events?

The Ambassador Wales Conference Programme is a national network leading experts who champion Wales and support the attraction and delivery of conferences and business events across the country.

At its core, the programme connects organisers with trusted experts across academia, industry and professional communities, people who bring both subject‑matter credibility and strong international networks.

Working alongside the Meet in Wales team, ambassadors help to:

• Strengthen and shape conference bids with credible, sector‑relevant insight
• Connect events to real expertise, research and industry networks
• Support programme development, ensuring content is relevant and engaging
• Build partnerships that extend beyond the event 

Rather than operating separately, ambassadors are embedded within Wales’ wider collaborative ecosystem, working alongside government, universities and industry partners to create a more joined‑up approach.

This means events in Wales are not only well supported, but they are also connected to people, knowledge and place in a way that feels seamless and meaningful for organisers and delegates alike.

The Meet in Wales team works closely with ambassadors to support organisers at every stage:

• identifying the right ambassador and sector connections
• supporting bids and proposals
• shaping programmes with meaningful content 
• linking events to long-term opportunities and partnerships

Be part of something that connects people, knowledge and place

The Ambassador Wales Programme (Llysgennad Cymru) is built on individuals who want to make a difference, within their sector, their networks and their destination.

As a conference ambassador, you don’t just represent Wales, you help shape the kinds of connections, collaborations and experiences that define events here.

Why become a conference ambassador?

As part of the network, you can:

• Champion your sector internationally
• Attract events aligned with your expertise
• Build lasting collaborations and partnerships
• Contribute to meaningful knowledge exchange
• Help create events that reflect the values of Wales

Who can become an ambassador?

We welcome individuals across:

• academia and research
• industry and professional sectors
• associations and networks

What matters is your:

• expertise
• connections
• commitment
• willingness to collaborate

Supported every step of the way

Ambassadors are supported by the Meet in Wales team with:

• bid preparation and support
• promotional materials and presentations
• connections to venues and partners
• guidance on delivery and legacy

If you are interested in becoming part of the Ambassador Wales network, we would be delighted to hear from you.

• email: ambassadors@meetinwales.co.uk
• Telephone: +44 02921 661018
• Online sign up: contact form